This was my first mobile app design. I, along with Simplygood’s UX designer went over frameworks and drawings to lay out the app. Built upon the iPhone app by SimplyGood Technologies, we consulted with Canadian Tire executives to come up with an art style that complimented their newest marketing campaign. Taking into account the target market and Canadian Tire’s brand standards, I designed and maintained the identity users would feel comfortable with as they used the app. Since it’s launch, the app has garnered high reviews in relation to the design and usability, I’ve since become more interested in mobile designs and plan to continue my adventures.

September 2012