UX & Product Design > Scotiabank
Scotiabank
I led the comprehensive redesigns of several core Scotiabank products including retail, small business, healthcare, commercial banking and healthcare. Through rigorous user testing and extensive research built upon iterative design, I transformed complex content structures into intuitive, user friendly experiences that better serve customers.
Roles
Sr. User Experience Designer
Timeline
December 2016 – Present
Scotiabank.com Redesign & AEM Migration
New brand meets new content management.
Small Business Redesign
Acting as solo designer, I led the redesigns of several core Scotiabank digital experiences including : Commercial banking, Healthcare+, Wealth Management and Scene+. Partnering with data and research teams, we reorganized information architecture, reformatted and rewrote content to be more user focused while applying new branding to over 2000+ pages.
Scotia AEM Design Library
We revolutionized our page design and workflow with a component-based CMS, empowering authors with a comprehensive guide for improved efficiency and productivity.
Experimental Experiences
More recently, I have been experimenting with interactive experiences and 3d. With my prior experience in game development, I have taken the initiative to bring more 3d and interactive experiences to projects within Scotiabank.
Find the objects game
A proof of concept interactive game that I used to introduce 3d and interactivity to marketing efforts within Scotiabank. We often find new ways to engage with customers, and I took the initiative to introduce our team to something never seen before at the bank.
Passive Find the Object Experience
An opportunity to show something memorable and unique to the thousands of people walking through the PATH in downtown Toronto. I developed a “find the object” passive experience people can enjoy during lunch or just passing though.
Conference VR Experience
I pitched a very unique VR experience never before seen at Scotiabank. With