Digital User Experience Designer
December 2016 – Present
As a digital user experience designer, I led the redesign and migration of Scotiabank.com along with Scene+, Small Business, Commercial Banking, Wealth Management, Healthcare+ and several other large sites. With extensive research, user-testing, and design iteration, I was able to reorganize content and design a better user experience for customers. Reinventing the online experience for a 150 yr old company is no easy task. It takes perseverance and data to back up decisions.
Projects & Accomplishments
Scotiabank.com Redesign & AEM Migration
New brand meets new content management.
Small Business Redesign
Acting as solo designer, I led the redesigns of several core Scotiabank digital experiences including : Commercial banking, Healthcare+, Wealth Management and Scene+. Partnering with data and research teams, we reorganized information architecture, reformatted and rewrote content to be more user focused while applying new branding to over 2000+ pages.
Scotia AEM Components (AEM GPS)
I led the design of a comprehensive internal guide for new and current Scotia.com content authors. Transforming complex confluence pages into bright, rich and beautiful pages. Each page consisted of a slew of information pertaining to page flow, content direction, UX expectations and accessibility guidelines. Furthermore, a sections were devoted to campaign post mortems and content articles.