Digital User Experience Designer
December 2016 – Present
Toronto, Ontario
As a digital user experience designer, I led the redesign and migration of Scotiabank.com along with Scene+, Small Business, Commercial Banking, Wealth Management, Healthcare+ and several other large sites. With extensive research, user-testing, and design iteration, I was able to reorganize content and design a better user experience for customers. Reinventing the online experience for a 150 yr old company is no easy task. It takes perseverance and data to back up decisions.
Projects & Accomplishments
Scotiabank.com Redesign & AEM Migration
New brand meets new content management.
Small Business Redesign
Acting as solo designer, I led the redesigns of several core Scotiabank digital experiences including : Commercial banking, Healthcare+, Wealth Management and Scene+. Partnering with data and research teams, we reorganized information architecture, reformatted and rewrote content to be more user focused while applying new branding to over 2000+ pages.
Scotia AEM Components (AEM GPS)
I led the design of a comprehensive internal guide for new and current Scotia.com content authors. Transforming complex confluence pages into bright, rich and beautiful pages. Each page consisted of a slew of information pertaining to page flow, content direction, UX expectations and accessibility guidelines. Furthermore, a sections were devoted to campaign post mortems and content articles.
Experimental experiences and solo adventures
I designed, programmed and built a small, four level game in Unity based off a new study from our design research team. The game had users play through four distinct archetypes based on how people generally manage their money.
Other notable redesigns
Acting as solo designer, I led the redesigns of several core Scotiabank digital experiences including : Commercial banking, Healthcare+, Wealth Management and Scene+. Partnering with data and research teams, we reorganized information architecture, reformatted and rewrote content to be more user focused while applying new branding to over 2000+ pages.